The ZERO Mindset

Ben’s book is a modern guide to a deprogramming of some of the social rules we have been taught in order to build a mindset and strategy that will best prepare you to start something new and fresh, from zero. The use of “zero” in this book is to represent the ultimate starting point as well as a reflection of the many scenarios of zeros one will face on your climb up: zero finances, zero connections, zero access, and zero experience. Ben explains his two-pronged approach: 1) mindset strategy and 2) business strategy, to go from zero to something special.